The Amyotrophic Lateral Sclerosis (ALS) Analytics platform helps to provide a better prognostic estimate for the individual progression of ALS, which may be useful for further treatment and care planning. Patients use the platform to order a collection kit online, collect their blood sample, and return it. They then receive their confidential NFL lab results within the app, available via their secure account, and are able to monitor their progression via ALS progression values and thresholds over a period of time.

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“Adaire understood the top-of-funnel, early stage we were at,” says Alberto Simon, Head of Product & Co-founder. “Their team was truly ready for that, and their engineers worked directly with us to take on full ownership.”

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Web platform enhancements: Scaling the investor experience

For the web applications, we were tasked with extending Masterworks’ main investor platform and internal admin tools—both built on Node.js and MariaDB with React-powered interfaces, hosted on AWS. The investor-facing system required robust trading and portfolio features that complied with strict securities laws while delivering a seamless user experience.

We delivered and continue to evolve key capabilities:

• A trading market that allows users to buy and sell shares of fine art on a secondary market, prior to full artwork sales—enhancing liquidity while meeting regulatory constraints.
• A real-time portfolio experience, providing users with visibility into their holdings, transaction history, and performance trends.
• Enhanced backend workflows and modular feature deployments that support continued scalability and compliance-readiness.
• Ongoing backend evolution, including geospatial visualization of artwork locations, trading system migration, and expanded data support.

For the web applications, we were tasked with extending Masterworks’ main investor platform and internal admin tools—both built on Node.js and MariaDB with React-powered interfaces, hosted on AWS. The investor-facing system required robust trading and portfolio features that complied with strict securities laws while delivering a seamless user experience.

Mobile transformation: Rebuilding for performance and engagement

The original mobile app suffered from performance issues, instability, and slow load times, undermining user trust and dampening engagement. We began with a full technical audit, uncovering deep architectural flaws.

To remedy this, we:

• Migrated the codebase from JavaScript to TypeScript, enabling stricter typing, improved developer productivity, and fewer runtime errors.
• Overhauled the UI layer using react-native-reanimated, drastically improving performance and eliminating glitchy animations.
• Introduced robust biometric authentication (including facial recognition) to align with modern fintech standards and strengthen user trust.
• Implemented Sentry for real-time error logging, accelerating issue resolution.
• Built a scalable push notification system capable of delivering over 50,000 messages simultaneously, enabling rapid communication during launches and events.
• Began integrating AI systems to analyze user behavior and optimize communications in real-time, laying the foundation for hyper-personalized engagement.

To further streamline development, we initiated a migration from React Native CLI to Expo, reducing overhead and simplifying store submissions.

These improvements led to dramatic increases in user satisfaction and engagement, while positioning the mobile app as a core channel for both transactions and communications.

“The outcome is more than just improved speed or security,” says Simon. “It’s a full transformation that reflects the quality and value of the very art we offer. A seamless, elegant, and high-performing platform worthy of its mission to democratize a historically exclusive asset class.”

Growth & user acquisition

• Surpassed 1 million subscribers as of May 2025, fueled by scalable infrastructure and an improved user experience across devices.
• After mobile push notifications were introduced, mobile app interactions increased by 35%.
• With the launch of mobile “Trading” and “Portfolio” features, mobile app downloads surged by over 5,000 in a single month.
• Mobile now accounts for 20% of all investments, marking a 20% increase in transactional activity on mobile.

Platform performance & Scalability

• Optimized query strategies and caching mechanisms led to dramatically faster dashboard load times, enhancing decision-making for both users and internal teams.
• Resolved key concurrency issues, allowing multiple users and internal teams to query data simultaneously without conflict or slowdown.
• Reduced AWS infrastructure costs by right-sizing database clusters and eliminating unnecessary overprovisioning.
• The platform now boasts a scalable backend architecture that can adapt to future user growth without major overhauls.